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WHY MASTERING THE DRIVE-THRU SEGMENT IS CRUCIAL, ACCORDING TO KFC, GUZMAN Y GOMEZ AND ZARRAFFA’S COFFEE
February 13, 2020
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Growth of digital sales, enhanced by voice ordering, pick-up/’click and collect’ and an alternative to curb rising costs in major shopping centres, these brands discovered that 65-70% of customers are ordering through existing drive thrus.