WHY MASTERING THE DRIVE-THRU SEGMENT IS CRUCIAL, ACCORDING TO KFC, GUZMAN Y GOMEZ AND ZARRAFFA’S COFFEE

WHY MASTERING THE DRIVE-THRU SEGMENT IS CRUCIAL, ACCORDING TO KFC, GUZMAN Y GOMEZ AND ZARRAFFA’S COFFEE

Growth  of digital sales, enhanced by voice ordering, pick-up/’click and collect’ and an alternative to curb rising costs in major shopping centres, these brands discovered that 65-70% of customers are ordering through existing drive thrus.

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