Strategy, In The News
SCN – THE MINI GUNS WITH A BIG FOOD OPPORTUNITY by Brain & Poulter
October 19, 2015
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We once heard a story about a lawnmower shop going broke in-centre. Turned out that 95% of the trade area residents lived in high-rise apartments! It’s got messages for all usages – even food. In this article, Brain & Poulter tells us about how they plan for the food and beverage component in a Mini Gun – they call it the ‘Dining DNA Barometer’.
Here is the full article published in the latest edition of Shopping Centre News, 2015. READ MORE