Westfield Bondi

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PROJECT

Redevelopment of Level 5 Food Court

TASK

Make Westfield Bondi one of the Top 10 Shopping Centres in the world.
Make the Level 5 Food Court overlooking Sydney Harbour look ‘not like a food court’.

OUTCOME

Westfield Bondi is where we introduced fresh ‘cooked to order’ food at all tenancies. The success of Level 5 has been rolled out by Westfield in the USA and at Westfield City ‘Sydney Room’ and Emporium Melbourne and firmly cements B&P as innovators, not copiers.

Highlights of our strategy included:

B&P conceptualised a food court where all the food was cooked to order rather than bain-marie displays.
We introduced the buzzer concept that allowed customers to order and relax in comfy surrounds rather than wait in queues.
We insisted on crockery and cutlery, initially opposed on cost basis, but is now seen as part of the Level 5 success.
Through demographic analysis, we identified a need to cater for the Jewish market with 15% of the MTA being Jewish.
Removed the traditional Westfield BIG RED branding and coined the term ‘Black Label’, which has been adopted centre wide.