ROBINA TOWN CENTRE

PROJECT

Redevelopment of Robina Town Centre

TASK

Food Catering had been performing extremely poorly with 11 food court tenants turning over $6.8M and 2 restaurants with a combined MAT of just $1.4M.

Our brief was to identify how much food catering was sustainable for the re-development and to develop the concept for two major food precincts that would deliver to the needs of a mostly local, residential trade area in an environment that was more than they expected.

OUTCOME

B&P worked both methodically and creatively to advise the development, leasing and architectural teams. This included developing 10 critical success factors that had to be met in order to establish a Lakeside Dining Precinct. B&P provided detailed advice on tenancy sizes, frontages, indoor/outdoor ratios, tenancy mix and adjacencies for both the new food court and the dining precinct.

B&P took the 2 restaurants from the Town Square and re-positioned the restaurant precinct down onto the lakeside of Robina to include 12 tenants with a combined turnover now in excess of $20M, and the Centre now houses 16 Food Court tenants with $14.3M turnover.

The precinct, known as ‘The Promenade’ is now the most popular dining destination for locals within the Gold Coast residential areas. Much of the success of the food precincts is attributed to 3 main
elements:

1. Creating relevant circulation and sightlines to the food precincts
2. Creating a tenancy mix from careful analysis of the trade area
3. Planning tenancies that are functionally operational and lead the customer on a food journey