Challenger – 5 Martin Place

Challenger was relocating to the iconic “money box” building in Martin Place and wanted to introduce a lobby café into their new Corporate Head Office lobby for use by both their 700 staff and Challenger clients.

This EOI was being released at the same time as B&P was running an EOI for Macquarie Group for an internal Café provider for their 2,000 staff in Shelley Street.

The real challenge for this EOI was to ensure that interest for the Challenger café was as strong as market interest for The Macquarie Group Café. To do this B&P identified a unique selling proposition for Challenger that allowed us to create a non-competing, high calibre target tenant list for Challenger of operators aligned to Challenger’s vision and a separate list for Macquarie of operators aligned to their vision and needs.

Neither clients nor operators were disadvantaged in this process as B&P’s analysis and understanding of individual clients employee demographics and our market knowledge of the different suppliers meant we took the right offers to the right operators.

Both EOI’s were successfully completed with high quality operators that each client felt was an exact and complimentary fit to their business.

The operators put forward strong commercial offers, innovative concepts and appropriate investment levels in the fitouts.