CoVID-19 REBOUND STRATEGY FOR F&B TENANTS
THIS IS NOT BUSINESS AS USUAL. THIS IS BUSINESS UNUSUAL.
OUR CUSTOMISED COVID-19 REBOUND PACKAGE WILL HELP NAVIGATE YOUR TENANTS FROM UNUSUAL TO SEMI NORMAL TO THE NEW NORMAL.
With states gearing up to relax social distancing restrictions, it is time to prepare F&B tenants to emerge from takeaway only or complete shutdown to re-pivot their business again as we move from “Business As Unusual” to “Business As Semi-Normal”.
This will involve tenants implementing new dining-in social distancing practices (which will likely vary from state to state) along with substituting lost sales from reduced dining capacity with better marketing and sales channels for takeaway and other experiences. For tenants negotiating percentage rent abatement, the package is an ideal support tool for lease negotiations to ensure there is a focus on sales growth.
B&P have collated a 45 minute Rebound Package including a checklist and best practice examples from at least 100 F&B retailers (and counting) on ways to re-emerge from the COVID-19 restrictions and grow multiple revenue streams including dine in, takeaway, delivery, complimentary retail and events, as well as manage dining-in with restricted guest numbers.
The 45 minute mentoring sessions to build an individual ACTION PLAN for each tenant are available Australia wide for $350 per tenant (+GST). B&P has collated a multitude of best practice examples of how Food Catering and Food Retail Speciality tenants can prepare their business to stay as connected and accessible to as many of your customers/students or commercial tenants as possible as the restrictions due to the CoVID-19 pandemic evolve. It isn’t always fancy or expensive ideas. This is about low cost, practical ideas to implement immediately.
After receiving a template email invitation letting the tenants know about this landlord backed initiative, tenants click on an embedded calendar link and select a time between 7am to 7pm Monday to Saturday that suits them to meet with a B&P F&B rebound expert. The tenant then receives a self-assessment checklist to complete in advance of their mentoring session.
In a 45 minute Zoom session one-on-one with your nominated tenants, a B&P food expert will provide the following “on point” demonstrable best practice examples and build a CoVID-19 REBOUND PLAN specific to each tenant to implement immediately.
On completion of the session, the tenant receives a full copy of the best practice presentation to support them in implementing further initiatives beyond those achieved/implemented in the mentoring session. The landlord receives a copy of the self-assessment checklist and the tenant’s action plan. For landlords that enrol > 5 tenants, B&P also provide precinct insights of the checklist and examples/case studies and success stories.
Each session is structured around the following CRITICAL FACTORS:
PPE Checklist
| 5 minutes | CoVID-19 Checklist – a 50 point questionnaire to ascertain how many best practice steps the tenants has already put in place to combat the impact of CoVID-19 on sales and profits and prepare to re-open their dining areas. | |||
| 10 minutes | P | Protection | Customers will remain fearful of catching CoVID-19 until there is a vaccine. How tenants manage and communicate staff, customer and equipment hygiene will be critical. Those that master it will attract more customers | 17 Criteria including; • Managing new hygiene protocols for staff and customers • How far to extend hand sanitising • How to manage crockery, cutlery • How to manage bookings and queuing |
| 10 Minutes | P | Profitability & Product | Re-opening with reduced seating capacities is a delicate financial balance. Understanding breakeven points and how to drive sales while reducing labour & food costs in line with sales potential needs to be understood to avoid running at a loss | 21 Criteria covering; • Ways to maximise seating productivity • Reworking menus to limit labour and food costs • 9 other potential revenue streams beyond dine in • Cheaper delivery platforms |
| 10 minutes | E | Engagement | Building a steady stream of local customers and supplying relevant, value driven content and calendar of marketing activities is the single biggest area food tenants are under educated in. 1 free coffee after every 9 purchases in no longer the “go to” loyalty strategy | 12 Criteria across; • Creation of hyper local communications • Building a database through local social networks • Loyalty programs in the new normal • Digital Housekeeping Checklist |
How We Will Help Your Tenants Rebound in 3 Easy Steps
Step 1 -Select Tenants
Advise B&P how many tenants you have to book into the program and receive the booking link to send to the tenants. We provide you the email text copy to issue to tenants and a 3 step onboarding booklet.
$150 per tenant
Step 2 – Tenants Book In
Tenants book into a time that suits themselves between 7am – 7pm Monday to Saturday. They then
complete the checklist and receive the CoVID-19 Rebound Best Practice Package.
Step 3 – Mentor Session
Tenant logs onto the mentoring videocon session at allocated time and receives specific tailored strategies to develop an Action Plan. We will align our consultants to those that know your centre or retailer to expedite rapport building. On completion of each triage session, the centre
representative also receives a copy of the Action Plan.
$200 for completion of each mentoring session
Step 4 – Centre Summary
When a centre has > 5 tenants book into the program, B&P will also provide centre management with an insights report of the common themes and scores of your tenant chart at the end of the mentor sessions.
With nuances on a State by State basis and the package updated weekly to reflect policy changes, start getting behind your tenants by clicking on the link below to receive the booking information to this vital, results orientated program.
#CovidArticle #Let’sTalkAboutRent #Leasing #StoreOpening #StoreReopening #CovidRebound
Call 02 8231 5799 or click the button to hear more about the CoVID-19 Re-Bound Package
Places filling fast.
B&P’s team of experts have worked with over 800 Australian food retailers to drive sales and reduce operating costs. Our experts have owned and operated their own award-winning food businesses and understand the complexities of managing staff, marketing food and managing costs. Our team has worked at executive management level at businesses such as Coles, David Jones Food Hall, Restaurants of the Rocks and Australia’s “Café of the Year” 92 degrees. We are not textbook consultants but come from real life food backgrounds with a commitment and passion for food.
Brain & Poulter was absolutely fantastic for our cafe in turning around the tenant's attitude and refocusing the business. After the consultancy finished the tenant is now installing new menu boards and has re-positioned the business to suit the local area market.
Melanie Hodge
Centre Manager
Mirvac Asset Management
Our sales increases are due to numerous factors including your thoughtful input. Many thanks for your help and suggestions.
Operator - Barrie
Pop n Go, Sunshine Plaza
Maroochydore
I would like to thank you for time and insight, for me it was like a one-on-one retail academy and you have given me a lot to think about.
We look forward to working with Brain & Poulter again soon.Robyn Anderson
Retail Manager - Albury/Wodonga/ Lavington
Vicinity Centres
