At B&P we say “GOT TOO MANY LEMONS – MAKE LEMONADE”
What we mean is, in these challenging times it’s better to be working with the retailers you have rather than trying to replace them…Each year we work with over 100 food retailers, cafes and restaurants increasing their sales. That’s 1,000 retailers over our 10 year history. We average 15 ideas each time on what they can do to increase their sales so we’re up to 15,000 ideas. That’s a very useful list of ideas to help your retailers.
The 3 most common mistakes we find food retailers making that we aim to fix are:
Their food items are too cheap
They haven’t increased prices for a long time and are nervous to do so. We take them through an audit of their sales mix and show them how to tweak their prices without pissing off patrons.
Not enough snacks
Many food retailers are still serving “main courses” and not understanding the younger consumer who is into small items eaten more frequently across the day. Working within the permitted use and permitted menu we help retailers “snackify” their menu to appeal to a broader cross section and be able to trade all day – not just at lunchtime.
Social Media Blinkers
Food is a most instagrammable item. Most food retailers are not using the power of social media to promote their food offerings and daily specials or respond to negative feedback on sites like Google & Zomato. Our social media benchmarking shows them how to manage a regular social media presence that drives visitation and increases average sales.
Get B&P To Come Inspire Your Retailers To “Add 10%” to their sales
If you believe in working with your current retailers rather than hoping leasing can find you a better operator, B&P has “snackified” our products to offer you a broader range of services at lower prices that can help give your retailers that “quick win”. Of course, we will still keep our super popular SALES MAXIMISER program along with 4 new “bite sized” products. Find out about our new retailer assistance programs below.
“Genius (food)Bar”
A one day service where our consultants will be situated in centre to provide retailers with an opportunity to discuss business direction, sales and profitability with a view to providing some quick win feedback capable of easy implementation. Kind of a speed dating for foodies, you can invite your retailers to book in a 60 minute session with our food experts to discuss any ideas or questions they have on menu lines, pricing strategy and marketing. Remember we have 15,000 ideas to draw on so a great resource to offer your retailers either on a quarterly or ad-hoc basis.
$2,000 per day + gst
Retailer Training
1 ½ hour sessions on different topics designed to provide a group of selected food retailers with best practice advice on current trends and issues including:
Maintaining Profitability
Menu Relevance & Adaptation
Marketing & Social Media
Current Trends (including technology)
Customer Service Initiatives
Specific tailored sessions can also be provided depending on your needs. These are great for category meetings and are conducted at a day/time conducive to retailers.
$2,200 + gst
Read what others have said about the training programs
Sales Max Mentor and Sales Max Refresh
Have you commissioned a sales maximiser in the last 12 months for some of your retailers but haven’t had the time to follow up with the retailer on their action plan? Why not lean on us and let us stay on/re-visit with your retailer for an additional 8 weeks. Fortnightly, our specialist consultant connects with the retailer to go through the Action Plan, record wins, help overcome obstacles and provide them resources and examples to keep making changes.
$1,000 + gst
Read what retailers have to say about the Sales Maximiser program
Sales Max Plus
If you think the retailers trading problems go beyond sales and involves staffing levels, food costs and market positioning then you may require a “back of house” addition to the front of house Sales Maximiser program.
In addition to a customer centric review of how the business performs against benchmark across key areas, this additional service is designed to mentor and assist retailers work towards improved profitability to ensure ongoing sustainability.
This service can review food costs, menu engineering and current marketing in depth and work with the retailer over an extended period (three months) to develop and implement the detailed necessary changes.
$2,750 + gst
(additional to the base Sales Maximiser)
Put It In Your Budget Now If You Have Tenants:
Coming up for renewal
Seeking abatement
Occupancy costs >24%