SHOPPING CENTRE MASTERPLANS & CASE STUDIES

YOUR ASSET’S WORTH MORE WHEN YOU PARTNER WITH BRAIN & POULTER. 
Some of our recent shopping centre masterplans are listed here & we have included some short case studies for you:

AMP CAPITAL
Garden City
Pacific Fair
Karrinyup
Macquarie Centre
Quay Quarter

Case Study – Quay Quarter
This bold redevelopment by AMP of three city blocks in Sydney’s CBD, will create a new commercial and retail precinct adjacent to Circular Quay called Quay Quarter Sydney. Read case study >

Case Study – Pacific Fair
Masterplanning of five next generation food precincts including precinct location analysis, capacity and concepts.  Read case study >

BLUESTONE CAPITAL
Wooloware Bay town centre

Case Study – Wooloware Bay town centre
F&B masterplan for fresh food, fast food and casual dining. Integration of Rugby League Club F&B with centre F&B on this greenfield site.

CHARTER HALL
Northbank Plaza
Pacific Square
Wesley Place
Raine Square

 

DEXUS
Tweed City
Southgate
Capalaba Central
Plumpton
Townsville
Casula

 

GPT
Casuarina
Chirnside
Riverside Centre
Melbounre Central
Rouse Hill
Sydney Olympic Park

Case Study – Melbourne Central
Masterplanning of F&B at this centre for 8 years including identifying how to back fill food court into a departed DDS vacancy.

IPOH
QVB

 

LEND LEASE
Erina Fair
Sunshine Plaza
Macarthur Square
Darling Square

 

MIRVAC
Orion
Waverley Gardens
Rhodes
Kawana
Broadway
Tramsheds, Harold Park

 

Case Study – Tramsheds, Harold Park
How the F&B masterplan nearly went off the tracks and how it was re-imagined to be the success that it is. Read case study >

Case Study – Orion
F&B masterplan for stage two including creation of a new town square dining precinct and significant re-positioning of the food court.

Case Study – Waverley Gardens
F&B masterplan across the site. Identified lack of viability of a casual dining precinct saving client significant investment.

“Food is the new fashion” and I’d “take a shopping centre with a strong food court” over a centre anchored by a department store “any day”.

“We’ve got a 47 per cent Asian demographic at Rhodes [in Sydney] and we have remixed the centre – doubling the food and beverage outlets and creating a night-time economy without expanding the GLA,” she said. The result is a “vertical, dense, social community”.

Susan MacDonald, Group Executive for Retail,
MIRVAC

VICINITY
Bayside Frankston
The Glen
Halls Head
DFO Perth

Case Study – Bayside Frankston F&B Strategy
Identification and justification to determine which of two food courts should remain. Recommendations to re-align tenancy mix for higher demand and yields.

PERRON GROUP
Cockburn Gateway
Belmont Forum
Mirrabooka
Galleria

Case Study – Belmont Forum
Space plan, tenancy mix and design review for new restaurant precinct.

PRIMEWEST

Broome, WA
North Lakes, QLD

 

QIC
Robina
Watergardens
Canberra Centre
Logan
Westpoint

 

STOCKLAND
Shellharbour – Read case study >
Burleigh Heads – Read case study >
Townsville
Merrylands
Glendale
Jimboomba
Pt Cook
Wendouree
Wetherill Park

Case Study – Glendale
Developed a centre wide F&B strategy including a new model for fast food delivery in an open air mall and developed a new to market hybrid fast/slow food precinct.

WESTFIELD
Westfield Bondi – Read case study >
Westfield City, Sydney – Read case study >
Westfield Doncaster
Westfield Stratford, UK – Read case study >
Westfied Fresh Food Strategy – Read case study >

Case Study – Westfield Bondi
Westfield came to us with the brief to make Bondi one of the Top 10 Shopping Centres in the world and to make the Level 5 Food Court overlooking Sydney Harbour look “not like a food court”.  B&P developed the first cafe court!  The success of Level 5 has been rolled out by Westfield in the USA and Westfield City “Sydney Room” and firmly cements Brain & Poulter as innovators, not copiers.  Read case study >

Case Study – Westfield Stratford, UK
Identified & developed a new fresh food precinct in a less traveled section of the redevelopment. Identified several new to market fresh food concepts through careful dissection of the demographics to build the core, secondary and tertiary tenancy tier mix.

YFG SHOPPING CENTRES
Australia Fair West Restaurant Precinct
Brookside

Case Study – Australia Fair West Restaurant Precinct
Developed a strategy for Australia Fair to take the dominant position in a new Chinatown precinct being developed by Gold Coast City Council. Read case study >

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   Click to see next B&P Masterplanning Projects – University Masterplans